Making Data-driven Decisions to Increase Farmers Market Success

Tuesday, March 3, 2026, 7:00 PM - 8:30 PM
Tuesday, March 10, 2026, 7:00 PM - 8:30 PM
Tuesday, March 17, 2026, 7:00 PM - 8:30 PM
Tuesday, March 24, 2026, 7:00 PM - 8:30 PM
Tuesday, March 31, 2026, 7:00 PM - 8:30 PM
Tuesday, April 7, 2026, 7:00 PM - 8:30 PM

The Cornell Agricultural Marketing Research Program and Penn State University are excited to present a new, 6-week course, “From Data to Dollars: Making Data-driven Decisions to Increase Farmers Market Success,” as part of Cornell’s Farmers Market Research Project. The course is for farmers with experience selling at farmers markets who wish to increase their earnings through management and marketing practices. Participants should either already use or intend to adopt the use of a Point of Sale (POS) system, like Square, to get the most benefit.

This course aims to give farmers tools and techniques that increase their daily sales at farmers markets. A key component is group sharing through interactive questions and instructor-led group discussions. In addition to time spent on weekly webinars, participants should plan to spend about 1-2 hours each week working on course assignments, to be discussed the following week. Each week, the course will build on previous weeks’ topics, resulting in a well-rounded understanding of how to implement data-driven decisions and advance your goals.

What You’ll Learn:

An understanding of consumer-focused marketing strategy.

To develop a simple, actionable marketing plan for the 2026 season.

Step-by-step guidance on setting up and using a POS system effectively.

Insights from experienced farmers market vendors.

Tools to monitor and improve your market metrics.

The course is free and only open to farmers in NY and PA.