Risk Management for Cut flower Growers Webinar Series
Fall 2022- Spring 2023
Hosted by: Carla Crim – CCE Delaware County & Lindsey Pashow – Harvest NY
Cut Flower Production Risk Session 1: Integrated Pest Management
Part 1: Integrated Pest Management with Betsy Lamb
Part 2: Integrated “Pest” Management on a Regenerative Flower Farm with Fran Parrish
Cut Flower Production Risk Session 2: Crop Planning with Jenny Marks
https://vod.video.cornell.edu/media/Risk+Management+in+Cut+Flower+Production/1_wvluqa67
Cut Flower Production Risk Session 3: Soil Health, Irrigation, and Fertigation
Part 1: Soil Health with Jingjing Yin
https://vod.video.cornell.edu/media/Risk%20Management%20in%20Cut%20Flower%20Production/1_f73d92op
Part 2: Irrigation and Fertigation with Zoe Stapp
https://vod.video.cornell.edu/media/Clip+of+Risk+Management+in+Cut+Flower+Production/1_35ozdexy
Cut Flower Production Risk Session 4: Climate Smart Farming
Part 1: Climate Considerations for Cut Flower Growers with Zach Spangler
Part 2: Climate Smart Farming for Cut Flower Farms with Linda D’Arco
https://vod.video.cornell.edu/media/Clip+of+Risk+Management+in+Cut+Flower+Production/1_bjdehc79
Cut Flower Production Risk Session 4: Season Extension
Part 1: High Tunnel Fertility and Rotations with Judson Reid
Part 2: Extending the Season without a High Tunnel or Greenhouse with Carla Crim
Cut Flower Production Risk Session 6: Wholesale Buying and Selling
Part 1: Wholesale Purchasing from Ball Colorlink with Dave Dowling
https://vod.video.cornell.edu/media/Clip+of+Risk+Management+in+Cut+Flower+Production/1_ifgdf3p9
Part 2: Rooted Farmers Wholesale Platform and Collectives with Amelia Ihlo
https://vod.video.cornell.edu/media/Clip+of+Risk+Management+in+Cut+Flower+Production/1_4bwtfdun
Cut Flower Marketing Risk Session 7: Finding your Niche
Part 1: SWOT Analysis with Lindsey Pashow
https://vod.video.cornell.edu/media/Finding+Niche+1+Lindsey/1_0jz8lio3
Part 2: Audience Targeting with Carla Crim
https://vod.video.cornell.edu/media/Finding+Niche+2+Carla/1_2sfcsy70
Cut Flower Marketing Risk Session 8: Farmers’ Markets
Part 1: Cut Flowers at Farmers’ Markets with Laura Biasillo
https://vod.video.cornell.edu/media/Markets+1+Laura/1_32km41i1
Part 2: Farmers Markets for Cut Flower Growers with Jenny Marks
https://vod.video.cornell.edu/media/Farmers+Markets+Jenny+Marks/1_yvmoao6d
Cut Flower Marketing Risk Session 9: Funding Opportunities for Cut Flower Growers
Part 1: Grant Writing Considerations with Nate Rudgers
https://vod.video.cornell.edu/media/Finance+Nate/1_zer6g9mn
Part 2: Funding Sources with Lindsey Pashow
https://vod.video.cornell.edu/media/Finance+Lindsey/1_whc0batl
Cut Flower Marketing Risk Session 10: Storytelling
Part 1: Finding your Voice with Amy Randall
Part 2: Social Media Stories with Becky Sadlowski
https://vod.video.cornell.edu/media/Storyetellying+Becky/1_jw9l881z
Cut Flower Marketing Risk Session 11: Weddings and DIY Flowers with Fran Parrish, Abby Wilson, and Leah McDaniel
Part 1: Profit from the Start with Fran Parrish
Part 2: Wedding Venue View with Abby Wilson
Part 3: Installations with Leah McDaniel
Cut Flower Marketing Risk Session 12: Social Media Marketing and Analytics
Part 1: Engagement – Social Media for Business with Lisa Wisely
Part 2: Web and Social Media Marketing for Flower Farmers with Linda D’Arco
This is material based upon work supported by USDA/NIFA under Award Number 2021‐70027‐34693.
